Let's be honest: it's a risk to withdraw yourself temporarily from your business in order to make the time to write a book. Consider Vanessa Lapointe's success story in this Q&A with her business advisor. Vanessa's risk paid off in a big way!

I had the pleasure of being her editor from initial concept development through to substantive edit. Throughout her writing process, I knew she was on the right track because:

  1. She was disciplined with her time (in this way she could protect her energy and time for her kids and her staff);

  2. She remained focused on her readers' interests and needs (in this way she wouldn't stray from the book's central ideas;

  3. She knew that the writing process involved more than generating a word count, but was transforming her ideas into an even more clear and energized message and fanning the flame of her passion for helping families.

See a pattern here? Yes, Dr. Vanessa put relationships first and she wrote a bestselling book that grew her clinic and strengthened her brand. (Her book is about creating healthy relationships with your kids so you can "discipline without damage.")

(Vanessa didn't do it alone: she had a professional publishing team from hybrid publisher LifeTree Media: publisher Maggie Langrick, editor Michelle MacAleese, designer Ingrid Paulson, publicist Zoe Grams/ZG Communications, sales director Jen Gauthier at Greystone Books, and major distribution in Canada, the U.S. and abroad.)

Let's assume you know you should write a book--a good book--to benefit your business, illuminate your tribe, and act like the best possible business card. Where should you start? You could jump in and put pen to paper, but I'd suggest you begin by looking at the important people in your life, where you spend your time, and what you truly want to say. Then, as Vanessa says, get organized, get excited, and get writing!

 

If you want to grow yourself, grow your mind, grow your brand, then writing is a spectacular conduit.
— Dr. Vanessa Lapointe

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