Last night four of Canada's most savvy publishing professionals addressed the subject of new directions in self-publishing together with Editors Canada (Toronto branch), PWAC Toronto Chapter, and the U of T School of Continuing Education.
This morning I am reviewing my notes, and I share them here:
- Many in the biz draw a distinction between self-published authors and hybrid-published authors; both are "independent," but the self-published authors are a special breed, who understand art and business and (usually) gladly develop proficiency in all the technical and administrative details of the process.
- Not surprisingly, options for authors continue to change rapidly. What worked best in 2011 is irrelevant today. Many quality companies offer publishing services and hybrid publishing deals. (Many companies will pretty much just steal your money. One must read up before signing up.)
- The best publishing option for e-only genre fiction won't be the same as for a debut hardcover business book. It's a wide world of independent publishing.
- Authors: If you don't love technical things (formatting ebooks, working Amazon's categories, tweaking descriptive copy), you probably won't enjoy starting a publishing house of one.
- Editors: Working with self-published authors is a specialty and those editors who are good at taking on that relationship and guiding the process are worth their weight in gold. (Isn't it about time we begin to mentor each other in why this kind of author-editor relationship is unique, and how it borders on the agent role at times?)
- Editors who already specialize in working with self-published authors: Let's talk about how to partner with reputable publishing services companies as well as with other independent designers and book marketing professionals to launch great self-published books that sell!